Something is pulling you toward what’s next.
…And something is holding you back from it.
You can feel it — an urge, a longing, a calling. A bigger way of being and working. A life with more of you in it.
You’ve felt it for a while now.
You can also feel the doubt. The “what if?”. The reasonable voice that says be careful, not yet, not like this, let’s not be hasty.
Both are real. Most people wait for the second one to go quiet before they move.
It doesn’t.
You’re waiting to feel certain.
You’ve been waiting a while.
You’ve been thinking about it for longer than you’d admit out loud.
You’ve researched it properly. Made notes. Talked it through with one or two people. You have not moved.
Someone asks how work is going and you say “good, busy” and change the subject.
You’ve started building the case against it. Reasonable, detailed, and strangely energetic.
There’s a version of your life you can picture clearly. You’ve stopped mentioning it to people.
The step doesn’t wait for the doubt to clear.
Most of what’s offered to people at this point is addition. Another course. Another framework. Another year of getting ready. It rarely works.
The reason is simple: you don’t lack capability. You have plenty. What’s happened is that the quieter voice, the one that already knows, has been drowned out by the one whose job is to keep you safe.
That second voice isn’t your enemy. It’s a loyal soldier. It got you through things that genuinely needed surviving. But it was trained for a smaller life than the one pulling at you now, and it will argue for that smaller life indefinitely if you let it. Not loudly. It will sound like prudence.
Let’s not be hasty.
Underneath all of it sits one question: which voice do you trust — the one that keeps you separate and safe, or the living, breathing one that’s pulling you forward?
The work isn’t to silence either. It’s to know which one is speaking, and to move boldly into your Unique Path.
What changes
Finally move
On the thing you’ve been circling for months.
Hear yourself
Tell your own knowing from the voice that keeps you safe.
Act without certainty
Because it isn’t coming, and you don’t need it.
What the work is
Six months. Two conversations a month, an hour each. Support in between when something surfaces that won’t wait.
No framework to submit to. No programme to complete. We start where you are, and the direction stays yours.
Six months because a threshold isn’t crossed in a session. It takes a while to hear which voice is speaking, and longer to trust what’s underneath it.
And no two paths are identical — which is the real reason I have no method to hand you.
How I work
I don’t give advice. If I handed you my answer, it would cost you yours.
I’ll say what I see, and you decide what it’s worth.
Some sessions end with me having said very little.
Discomfort isn’t something I’ll rescue you from. It’s usually where the work is.
I’d rather you left with your own sentence than mine.
George Akiki
Twenty three years in, and I still do this for one reason. There’s a moment when someone stops arguing with themselves and simply knows. I’ve never got used to it.
For the last six years I’ve taught coaching to coaches across Europe, the Middle East, Asia and the US. The longer I do it, the clearer one thing becomes: nobody can be given their own path. It can only be heard.
And executives, across the Gulf, Europe, the US and Asia. Different rules in every room, the same conversation once the door closes.
Coaching sessions
Workshops led
23
Years
How it starts
01
A welcome call
Thirty minutes, no agenda. We both find out whether this is right.
02
Your direction
We start where you are. Together, we explore what matters to you — and the direction stays yours.
03
We begin
One-to-one conversations, from wherever you are.
Before you book
Are you ready to trust your own guidance? Because no one can really know you better than you know yourself.
Are you willing to let the answer come from you, rather than from someone else — whoever that may be? If I just hand you my answers, you’d miss the very thing you came for.
And are you open to looking at your own part in the pattern — without judgement or blame, only curiosity for what’s yours to see?